Business Development & Marketing Professional
Business Development & Marketing Professional
Business Development and Marketing professional with 9+ years of experience in pharmaceuticals, personal care, medical devices, laboratory equipment, and raw materials, specializing in product development, licensing, market analysis, commercial strategy, and cross-functional project leadership. Proven track record in developing new products, managing international and local principals, improving business processes, supporting CDOB and ISO 9001:2015 compliance, and driving sustainable growth through effective market mapping, sales evaluation, product positioning, marketing strategical, and branding. Experienced in leading teams and successfully delivering product launches and new business opportunities.
Business Analysis and Development
New Product Development (NPD)
Product Lifecycle Management
Market Research & Competitor Analysis
Marketing Strategy, Branding & Product Positioning
International Business
Pricing Strategy
Licensing & Principal Management
Contract & Agreement Review
Patent Review & Analysis
Negotiation & Partnership Development
Project Coordination & Cross Functional Leadership
Business Process Management
Microsoft Office, AI Tools, Photoshop, Canva
English Communication (Oral & Written)
"Opportunity is less about waiting and more about carpentry, grab the tools and make your own way in."
PT GALENIUM PHARMASIA LABORATORIES (Pharma and Personal Care)
BUSINESS DEVELOPMENT Head Project
January – July 2025
Led end to end Business Development activities aligned with company objectives.
Managed cross-functional coordination for product development and project execution.
Conducted evaluation of existing products and executed new product development.
Developed product positioning, marketing and branding strategies.
Identified and managed local and overseas business partners.
Branding rework for Caladine product.
Achievements:
Completed feasibility studies new line of Soap Chip, JF Moisturizer Gel, and Cartiflex, Jovial.
Improved business processes for cosmetic-related departments.
Prepared mapping and strategy for multiple new product pipelines as a company objective.
PT. DIPA HEALTHCARE
BUSINESS DEVELOPMENT Assistant Manager
July 2021- October 2024
DPI: PHARMA (LICENSE, LOCAL Div. Medical Device)
DPL & MRK: Lab. Equipment and Chemical Lab
Developed business and project plans strategy for new market opportunities.
Supervised Business Development team performance and activities.
Conducted market research, industry surveys, and competitor mapping.
Coordinated with all related stakeholders in business and product development.
Evaluated product performance and sales outcomes new product and existing.
Achievements:
Achieved sales and product targets (Astina 12, Prospan, Rebone, Diprenal, Rejoin, Veerin).
Opened new business sectors (Psychotic, Generic line, Microbial test, Reagent Merck-Halal Media, Lab. Regent, Biological Disposable).
Remapping Business portfolio between DPL and MRK
PT. DIPA PHARMALAB INTERSAINS (LICENSE DIVISION):
BUSINESS DEVELOPMENT Specialist
November 2015 – June 2021
Conducted market research using ITMA, IHPA, IPA, and field surveys.
Sourced new products and communicated with international principals.
Reviewed agreements and conducted patent analysis.
Coordinated product launch timelines with all relevant departments.
Presented product proposals to Directors and Marketing teams.
Achievements:
Achieved sales and product targets (Diplukast, Dipacard, Excel, ITIB, Noxarin, Apixaban, Bone graft, Cardio Stent Ballon, bare stent and DE stent, Beats block and others).
Involve as core team in ISO 9001:2015 upgrading.
Opened new business sectors (Echocardiogram, Cardiovascular PTCA, Oncology and others)
PT. DIPA PUSPA LABSAINS (Pharma raw material):
RESPONSIBLE APOTEKER for PBF-BO (Office)
October 2017 – Augusts 2021
Ensured distribution compliance with CDOB, BPOM, and Ministry of Health regulations.
Managed regulatory e-reporting and documentation.
Assisted internal and external audit processes.
Improved distribution system effectiveness in collaboration with warehouse pharmacists.
Achievement:
Supported CDOB Certification and ISO 9001:2015 implementation.
Supply Chain Improvement system.
PT. INDOCARE CITRA PASIFIC (Personal Care and Supplement)
MARKETING B2B
May 2015 – October 2015.
Hunting for new B2B clients and maintained existing key accounts (HDI, K-Link, Biogreen Life Science, UniHealth).
Conducted market analysis for cosmetics and supplement opportunities.
Monitoring development process and update report to customer
Coordinated end-to-end product development until launch.
Achievement:
Achieved sales target of IDR 1 Billion IDR.
Delivered effective customer product troubleshooting.
Local Development
License
Supplement
Laboratorial Equip
Medical Device
Personal Care
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